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Black Friday

Our biggest SALE EVENT of the year!!
November 27th, 11am PST

12

DAYS

12

HOURS

12

MINUTES

12

SECONDS

Black Friday Starts NOW!
...available 10/6... 11am pst

twilight whispers

Inspired by witches and the secrets of the night, this spellbinding collection will awaken the enchantress in you.
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PHANTASIA

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new release

lid luxe mastery brush set

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new release

primer + glue base duo

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Available NOW

Available NOW

NEW RELEASE

Lucid Pro Palette

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Limited Edition

hecate

2022 Exclusive Empty BYOP Palette
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code eligible

Existence beyond death

Troubled by the living?
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New
$15.00
EXISTENCE BEYOND DEATH Earrings
code eligible

wings of the night

gothic elegance
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New
$15.00
WINGS OF THE NIGHT Earrings
code eligible

Mermaids are real

Our FIRST set of earrings for all of our mermaid lovers!
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New
$15.00
MERMAIDS ARE REAL Earrings
code eligible

unicorns are forever

Embrace the magic of Unicorns, forever and always!
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New
$15.00
UNICORNS ARE FOREVER Earrings
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New Arrivals

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TWILIGHT WHISPERS Bundle Collection
$64.00
THORNSHADE
$8.00
MIDNIGHT RITUAL
$8.00
GRIMSPELL
$6.00
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355 products

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Unveiling the Magic of Twilight Whispers: Swatches + Color Breakdown
Unveiling the Magic of Twilight Whispers: Swatches + Color Breakdown
back in stock, inventory replenished
Exciting News: Restocked Favorites in Our Shop!
🎃👻 Unleash Your Inner Ghoul: Halloween Makeup Tip! 👻🎃
🎃👻 Unleash Your Inner Ghoul: Halloween Makeup Tip! 👻🎃

From The Diary

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Organize Your Eyeshadow Routine with Devinah’s New "Single Shadow Dossier" Planner Insert!
Organize Your Eyeshadow Routine with Devinah’s New "Single Shadow Dossier" Planner Insert!
New Freebie: Spooky Weekly Planner Insert for Your Personal or Makeup Goals!
New Freebie: Spooky Weekly Planner Insert for Your Personal or Makeup Goals!
Spooky Fun with Devinah: DIY Halloween Sticky Note Hack + Free Printable Templates!
Spooky Fun with Devinah: DIY Halloween Sticky Note Hack + Free Printable Templates!

Lifestyle Of A CEO

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GREEN Eyeshadow Swatch Party: Mattes, Shimmers & Multichromes Galore! 💚✨
GREEN Eyeshadow Swatch Party: Mattes, Shimmers & Multichromes Galore! 💚✨
Custom color story build your own palette with devinah cosmetics multichrome sparkles and mattes in the colors of pinks reds blues and purples
Unveiling the Magic: Sunset-Inspired Eyeshadow Tutorial
A Note From Our Brand Owner
A Note From Our Brand Owner